Designfulness

Welcome to the age of design, success comes when you outperform all others in its class, businesses and people used different strategy to showcase their value proposition with technology, support network, quality service, marketing, and customer experience. When all these become basic business norms, the only way you can differentiate yourself from rest is by Design

"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs

In nutshell, Design is all about, planning for artifacts, whose form, content, behavior is useful, unusable, desirable, as well as economically viable, and technically feasible

To make this happen, one should understand the business purpose, users and context in which the product will be used.