Information. Fear. Incentives.
Recently I had a chance to read, one of the funkiest book ever written, Freakonomics, The authors Steve D. Levitt and Stephen J. Dubner, has clearly explained the hidden side of everything we do. No one can simplify the applications of economics, as simple as this book. Some great insights are beautifully described in a greater detail.
First, where to look for the real answers
Second, how Information. Fear. Incentives. affect everything
we do.
Thoughts on Freakonomics by Gladwell, Author The Tipping Point
