What's special?

IBM is always the first one to ride on the buzz, so far it was ‘on demand business’, now ‘innovation’. Whether this is just one more campaign or a real change in the way they wanted to develop solution is a different question.

However, I like this Ads, it really conveys what I want a software solution provider should do 'making our client, special'

IBM also has an interesting survey 'Global CEO Study 2006', as part of this 'innovation' campaign