Most Transformations start at changing perception. All you need to change perception is changing the focal point.
Take the example of business in general, what makes a business successful? Is it money, profit, revenue, or market share? Unfortunately some of the successful entrepreneurs have different opinion.
In a recent interview, when Business Week Senior Writer Steve Hamm asked Narayana Murthy, “did you ever imagine that Infosys would become such an important company in the worldwide tech industry?” this is exactly what he replied
"We were certain of one thing, and that is our value system. In fact, when we sat down in the bedroom of my apartment in 1981, we discussed for four hours what our objective should be. Should it be revenues, profits, market capitalization?
No, we said it should be none of those. We will seek respect from every one of the stakeholders. My view was if we sought respect we'd automatically do the right thing by each of them. We'd satisfy our customers, be fair to our employees, and follow the finest principles with respect to investors, we would not violate laws, and, finally, we'd make a difference to society.
And then, I said, automatically you'll get revenues and profits and all that"
The process, culture, system, which they have built over the years, is the result of focusing on their vision and values.
In a same way, bringing innovation needs a change in where we focus.
The model we follow in software development, especially in the offshore model, is build around what we call ‘Delivery’, it works as long as you are just a ‘Coding Shop‘, not tuned for running an innovative organization. Trying to trying to use this model for innovation is almost like focusing on 'Money' to build an Insofys.
The only way to bring innovation is, changing our focus from
- Delivery to Wow
- Software to Solution
- Manger to Leader
- Contract Negotiation to Collaboration
- Customer Satisfaction to Customer Success