There is an interesting analysis by Gartner on offshore application service vendors, to help the commercial enterprises in the US and UK, select the right offshore vendor.
The result is represented in what they call, Magic Quadrant , a graph where these vendors can be grouped into Leaders, Challengers, Niche Players and Visionaries
Though all the major companies, including TCS, Infosys, IBM, Accenture, etc, are managed to get a place in this Quadrant, none of them are recognized as a Visionaries.
It clearly shows the vacant, a simple to way differentiate in the crowded market place,
If you are a small growing IT service company, start focusing on innovation and WoW, not just on cost and delivery.

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