Information. Fear. Incentives.

Recently I had a chance to read, one of the funkiest book ever written, Freakonomics, The authors Steve D. Levitt and Stephen J. Dubner, has clearly explained the hidden side of everything we do. No one can simplify the applications of economics, as simple as this book. Some great insights are beautifully described in a greater detail.

There are two aspect of this book

First, where to look for the real answers
Second, how Information. Fear. Incentives. affect everything we do.

Though most of the examples have some negative background, the message is very clear: we can persuade people to do what we want them to do by manipulating Information, Fear and Incentives.

Thoughts on Freakonomics by Gladwell, Author The Tipping Point