Though these words are spoken at every board room and described in every company’s vision statement, there is no clear process created so far to make that happen.
As Kjell Nordström and Jonas Ridderstråle describe in Funky Business
The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.
This truly applies to every organization big or small in the IT service industry, especially the Indian IT companies
The only way in which companies can differentiate themselves, is by bringing radical differences in what we offer to our customers in a proactive way.
This can be achieved only by brining a proactive culture which focuses on innovation and design.
Design Driven Development (D3), is one of the promising methodologies ever created to make this happen.
I will be speaking on this topic “Bringing Innovation and Design through D3” on the coming Agile India 2006 conference.
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