Design is not an isolated activity, its well connected with what we think about business and how we want to treat our customers. Only companies which have the right business strategy can produce better products. Design should be an integral part of our business strategy along with creating a right climate for our customers and employees.
Hike the Rockies is a Business Framework, Its nothing new, but I have put together some of the great strategies and tuned it for next generation software service and product development companies.
